Need to install clean window 10 on surface Pro 4

You should use the official recovery image for your Surface to wipe and reimage. https://support.microsoft.com/en-us/surfacerecoveryimage  

If you want to install the generic version of Windows 10, created a bootable USB stick (use a 16 or 32GB USB stick) Download Windows 10 (microsoft.com) - then you will need to go to Download Surface Pro 4 Drivers and Firmware from Official Microsoft Download Center and download and run SurfacePro4_Win10_18362_20.034.43185.0.msi to get the Surface specific drivers and then go to Windows Update and check for updates util none are available.

Since you do not seem to be able to install the generic version please use the official recovery image download in my first reply.

Go to https://support.microsoft.com/en-us/surfacerecoveryimage  

(with a different Windows computer if yours is not working properly) 

and download a recovery image for your Surface. You will need a 16GB or 32GB USB stick (also called a flash drive) formatted FAT32 (use a Windows computer).  You can't use an actual external USB hard drive for this. Best to purchase and use a new, previously unused USB stick for this. Use FULL format and not quick format and give the volume a name like surfboot. Unzip/extract the recovery zip to the root of the formatted USB stick and then:

To reset your Surface from a USB recovery drive:

Step 1:        Make sure your Surface is turned off and plugged in (hold down the power button for 30 seconds).

Step 2:         Insert the USB recovery drive into the USB port on your Surface.

Step 3:        Press and hold the volume-down button while you press and release the power button on your Surface.

Step 4:         When the Surface logo appears, release the volume button.

Step 5:        When prompted, select the language and keyboard layout you want.

Step 6:         Select Troubleshoot > Reset your PC.

*If prompted for a recovery key, select Skip this drive at the bottom of the screen*.

Step 7:         Select the target operating system you wish to reset. This refers to the current operating system installed on your Surface.

Step 8:        Select Yes, repartition the drives, and on the next page, select Next.

Step 9:         Choose Just remove my files.

Step 10:        Select Reset.

Surface restarts and the Surface logo displays while the reset process continues (this can take a while).

There are full instructions and a video at https://support.microsoft.com/en-us/help/4023512/surface-creating-and-using-a-usb-recovery-drive#download

Secure boot should be on. Do NOT use Rufus. Use another Windows PC to format a new, previously unused 16/32 GB USB stick. Format it FAT32, full. If you buy a new USB stick and still have issues, there is nothing further I can recommend other than to take it to someone like Best Buy's Geek Squad.

I try to install and follow all steps but after 93% it give error and UEFI screen appire when I try to exit and restart my surface same screen appire again and again.

So I need to reinstall fresh window 10 Pro in my surface Microsoft support team is unable to resolve this issue.

Request you please suggest .

See Option one Create Bootable USB Flash Drive to Install Windows 10 | Tutorials (tenforums.com)