Vista 32bit and 64bit Operating Systems come on 2 different DVDs.
32bit to 64bit, and 64bit to 32bit OSs are not an Upgrade/Downgrade Option.
It has to be a clean install, as they are completely different Operating Systems.
As your 64bit came preinstalled, it is classified as OEM, and is not eligible for the Retail Alternative Media Microsoft offer of only shipping/handling costs.
You will have to buy a full version of the Vista Ultimate 32bit version, and do a clean install..
http://store.microsoft.com/microsoft/Windows-Vista-Ultimate-with-SP1-32-bit/product/EB0EB5C5
Windows Vista Ultimate with SP1 32-bit*
Cheers.
Mick Murphy - Microsoft Partner