Product ID or Key for Streets and Trips 2013

I just bought and installed MS Streets and Trips 2013 from Amazon. I had been using version 2005 which ran fine on my Windows 7 32 bit system. The initial installation balked because of a missing .dll file and then said it needed two .NET updates. I installed what it ask, which turned out to be 15 . Net updates and now when I try to run the program it gives an error message Licensing Initialization Error 0x80070005 and to contact customer support. When I try to contact customer support they want the product ID that is supposedly on the box but it rejects every number I enter. I also installed it on my laptop and that installation went OK but when I try to use it it wants the Product Key in the form xxxxx-xxxxx-xxxxx-xxxxx-xxxxx for activation which is nowhere to be found on the box label . What the **** is going on?