Hi,
I'm not familiar with this particular drive, but I do know that several years ago I found out that Hitachi doesn't use the normal starting sector location on their Hard Drives... at least they didn't then.
This may be causing Windows a problem with a full format... There actually may be something in the enclosure that is intentionally blocking it also.
I also know that not too long ago, some Hitachi and Toshiba external drives wouldn't work on Win 8 at all....
I can only suggest that if you are desperate to do a full format that you try another 3rd party tool on a bootable CD... Something like Ubuntu Live, Parted Magic, Easeus... which are free.