I don't have this game, and have not confirmed yet, but have a very good idea of why the game won't launch.
Assuming you are using the retail disk version of the game I can say it has nothing to do with
'run as administrator' or any of the other Compatibility settings.
Having said that, I am also surprised to find that this game, released in 2012, may have still been using secuROM
DRM blocking - Open the games disk and look for a file titled secdrv.sys. If you find this file report back
and I will paste in my rant against MS's DRM blocking malware (installed on Win7 as a Windows 'security' update)
along with options to circumvent DRM blocking.
.