I assume you're seeing some kind of "Urgent Firefox Update" pop-up...
If so: That's not from Firefox. That's a fake.
See:
https://support.mozilla.org/en-US/questions/1129758
I suggest to run some scans with the tools mentioned in https://support.mozilla.org/en-US/kb/troubleshoot-firefox-issues-caused-malware
I'd start with free AdwCleaner (http://www.bleepingcomputer.com/download/adwcleaner/) and free Malwarebytes-Anti-Malware (https://www.malwarebytes.org/free/) (uncheck Enable Free Trial during setup)