If the computer is a Toshiba there is the following FAQ from Toshiba which also applies to Windows 10 upgrade:
http://support.toshiba.com/sscontent?docId=9808...
Try uninstalling the two programs (TOSHIBA Recovery Media Creator, TOSHIBA Disc Creator) if they are installed.
Be sure to restart the computer afterward.
If te computer is not a Toshiba is the cddvdw showing up in the Device Manager with an error?