I will let him tell us the details, but it sounds to me like he is running setup.exe to upgrade Windows 10 from within running Windows. If he was running Legacy BIOS mode, he could not boot UEFI media and if he has switched to UEFI BIOS mode, his existing
Windows 10 would not boot. If he is booting Windows install media and wants to upgrade, setup will say to run it from within Windows instead. I think that sometimes Windows setup detects a UEFI-capable PC, running in Legacy BIOS mode, and tries to force
a switch to UEFI mode.
In any event, he can run MBR2GPT to convert the drive without formatting or losing data. If he does not yet have version 1703 or greater of Windows 10, he can probably still boot with version 1709 install media and convert the disk to GPT using MBR2GPT.EXE.
Even prior to the release of MBR2GPT, there were ways to convert back and forth, such as by booting a Ubuntu Live USB and running Gparted. I once made the mistake of converting my old Dell Legacy BIOS laptop hard drive to GPT and had to switch it back before
I could boot Windows again. Gparted worked to fix that without losing anything.