According to Microsoft: PUPS are:
These applications are not considered viruses, malware, or other types of threats, but might perform actions on endpoints that adversely affect their performance or use. PUA can also refer to applications that are considered to have a poor reputation.
Typical PUA behavior includes:
Various types of software bundling
Ad-injection into web browsers
Driver and registry optimizers that detect issues, request payment to fix the errors, but remain on the endpoint and make no changes or optimizations (also known as "rogue antivirus" programs)
These applications can increase the risk of your network being infected with malware, cause malware infections to be harder to identify, and can waste IT resources in cleaning up the applications.
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