I don't know how exactly, but IT IS FIXED !!!
Ok, I remembered that lately I have enabled Virtualization.
So, I've disabled windows features: Hyper-V, Virtual Machine Platform.
Windows Hypervisor Platform.
Rebooted.
Device is Working ! No driver error code 39 !
How is that related, I have no idea...
Note: re-enabling the features doesn't recreate the issue!
Thank you for the help!