I've been having the same trouble with the same laptop for months. Finally, I've got the solution. The problem here was the MyASUS app and it's Splendid utility. It was not letting Windows apply it's calibration, but instead applying the Normal color profile from ASUS Sqplendid. So, to prevent that from happening just get rid of those crappy yellow tinted color profiles. They're located at
C:\ProgramData\ASUS\ASUS System Control Interface\AsusOptimization\Splendid
Just move all of the .icm files from the folder elsewhere. The Splendid option should disappear from MyASUS. Now, just sit back and apply the sRGB color profile from Windows and watch it not change.
This worked for me anyway. I hope it does for you too. Cheers :)