Greg, Thanks for the post however as it turns out, there was nothing wrong with the media.
Also if you read my first post, I mentioned that I tried Diskpart and nothing was listed.
It isn't an NVMe issue either.
Here's what it turned out to be:
11th Generation Intel systems (i5, i7, i9) and the chipsets that support them now REQUIRE RST (Intel's Rapid Storage Technology) drivers in order to install Windows. Microsoft Windows setup (20H2 or earlier) does not "see" the hardware on 11th gen systems. Furthermore, there is no provision for "legacy" or UEFI-recognized drives that do not natively use RST drivers, that is, non-intel made SSDs. (I'd hardly call the 'bleeding edge' Sabrent Rocket NVMe 4.0 a "legacy" SSD...) That said, I found an article (link below) buried in HP's support site that explains what to do, however, the article isn't complete. I will note below what else is needed:
https://support.hp.com/us-en/document/c06983517
So the above page is very helpful and gets you on the right track however it mentions the F6 folder. What it does not say is that the F6 folder has two subfolders; x64 and VMD. While x64 seems like the logical choice it isn't the one you want. Select VMD and the driver that worked for me was the one marked 9aB. Also, make sure that your BIOS boot order is set with the USB boot device in second place, not first as logic may tell you... since once Windows setup boots the first time if the USB is first in BIOS Boot order, it will not be able to communicate with your new SSD and complete setup.
I presume that this will be the case for all 11th gen systems. It would make sense to me that, going forward, Windows setup should have the means to detect this, load the appropriate driver and move on with the setup since this is not a RAID setup, per se. Otherwise less experienced folks are going to have a heck of a time figuring this out.
Also note that I deconcatinated the factory-installed Optane SSD prior to removing it. This may also be required before installing a non-optane SSD. To do this you will need to either run Intel's RST application inside of Windows, or there may be a means to do it inside your BIOS (I had to use the app as my BIOS did not have the ability to do it.)
Jeff Miller
CTO & Systems Engineer, L2SI