I post to the English 8 and 8.1 forums all the time.
There is a trick to doing it, which most people here do not know about.
Read through this:
How to clean install:
"How to Do a Clean Install of Windows 8 or Windows 8.1"
http://www.eightforums.com/tutorials/2299-clean-install-windows-8-a.html
Make sure that you read Section 4 about using generic keys
If you have a retail Windows 8 product key and want to clean install Windows 8.1or Windows 8.1 Update, then you would need to enter a generic key below to install unactivated with, and change the product key later on instep 22 below to activate with your Windows 8 key.
If you have a retail Windows 8.1 product key and want to clean install Windows 8.1or Windows 8.1 Update, then you are good.
If you have an OEM Windows 8product key and want to clean install W indows 8.1 or Windows 8.1 Update, then you would need to enter a generic key below to install unactivated with, and change the product key later on instep 22 below to activate with your OEM Windows 8 COA product key.
If you want to clean installWindows 8 Enterprise*,W indows 8.1 Enterprise, or W indows 8.1 Update Enterprise, then you would need to change the product key later on instep 22 below to activate since Enterprise editions do not ask to enter a key at this step.*