Hi Brett
I am Dave, an Independent Advisor, I will help you with this . . .
Windows has 3 main types of activation, pre-installed OEM licence, a full purchased Retail Licence and a volume licence, used by companies and organizations and the licence is activated by a company server and rearmed regularly from that server
KMSPico is an illegal activator, that emulates a company KMS (key management server) to activate Windows 10
Not only is KMSPico an illegal way to activate Windows 10, most downloads of that utility you will find on the Internet are wrapped in malware, that is installed automatically when you use KMSPico . . .