If OEM preinstalled (Dell, HP, etc.) license:
The COA sticker, which has the Product Key on it, is either on the underside of the Laptop or in the Battery Compartment.
With a Desktop it is either on the side, rear or top of the Computer Case.

Product Key finder programs do NOT find a useable product key on OEM preinstalled operating systems (Dell, HP, etc.)
Key Finder Programs used on preinstalled Operating Systems only find the Manufacturer's Product Key which was used on multiple machines during manufacture and what they find is not suitable to use for a reinstall or activation problems.
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List of Activation error codes and what to do about them:
Error message when you try to activate Windows 7 or Windows Vista: "An error has occurred"
Contact Microsoft:
Activate Windows 7 or Windows 8.1 - Windows Help - Microsoft Support
When you begin activation, Windows will try to use your Internet connection to activate online. If you have problems activating online, you can activate using the phone.
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If you have to use Phone Activation, read this detailed information about using that method:
"How to Activate Windows 7 by Phone"
http://www.sevenforums.com/tutorials/18715-activate-windows-7-phone.html
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If you have problems using that method contact Microsoft Support:
To contact Microsoft Support:
Contact support
http://windows.microsoft.com/en-us/windows/contact-support