I apologize, just to be clear, there are instances where hidden system files or permission issues can interfere with updating the drive label. If this doesn't work let's move on to other troubleshooting, try these steps:
- Open 'Winrar'.
- On the Search Box type your USB drive (example: "H:").
- Find "autorun.inf", and delete it.
- Close 'Winrar'
- Press the F5 key to refresh your computer.
- Open File Explorer, on the 'This PC', right-click on the USB drive and select "Rename."
- Enter the desired name "Kingston" and press Enter.
- Eject the USB drive, then reinsert it and see if the name has changed.
If you're planning to check if there's any malware on your USB. I suggest using a reliable third-party antivirus program like Malwarebytes, Kaspersky, or Bitdefender. Let me know if you have any other questions or need further assistance with this.