Hello, I’m Virginia, a fellow user like yourself.
Sorry to hear you’re experiencing problems. May I ask which Windows 10/11 build are you running - 22H2 (Win 10/Win 11) or 23H2 (Win 11)?
I understand you’re having problems with activation, Don’t worry as I’ll do my best to assist you today.
If you purchased an OEM key then it would be connected to the first installation it was used on, any reinstalls of the same should activate but with moving the key to a VMs this may be different so the key may no longer be valid as it would show as a different installation. Did you remove the key from the PC & also every time before deleting the VMs & using again?
Most likely the key was a KMS/volume license which has reached the max number of activations.
To see the installed key:
Right click on start & choose powershell with admin & enter: slmgr.vbs /dlv
This will show a popup showing whether your license is OEM, Retail, or Volume amongst other information.
However as this is being run within a VM it may not work or it may show the PCs activation rather than the VM.