Thank you for your reply.
You are facing problems with error code 0x004F069 ("Software License Service Report Product SKU not found)
Attempting to reactivate on new hardware after original system failure
Currently running an evaluation version
Correct steps for license transfer
First deactivate the evaluation version (not strictly required, but recommended):
slmgr /upk
Confirmation of license type:
Retail licenses are freely transferable
OEM licenses are tied to the original hardware and are not transferable
Volume licenses require specific procedures
For a retail license (since you mentioned it was purchased, your license is most likely a retail license):
Use the original product key
Resolving SKU errors:
First make sure you are installing the exact same version (Standard Edition, not Data Center Edition)
slmgr /ipk
slmgr /ato
If it still fails:
You may need to use the Change Product Key option in Server Manager
or perform a clean install instead of trying to change the key on an existing installation
If it is an OEM license (pre-installed), you will need to purchase a new license
Can you confirm if your license is a retail license or an OEM license? This will help determine the next steps.
Best Regards,
Mia - MSFT | Microsoft Community Support Specialist.