A family of Microsoft word processing software products for creating web, email, and print documents.
There is no such thing as a non-printing image in Word. The methods suggested by myself and fellow contributors are workarounds.
The image will need to be a background image so that the user can write over it. As Doug has pointed out, it is the QAT of the document template you are creating that will contain the button (or you could edit the template's ribbon) and not your personal normal template. That button (or ribbon) will then only be present when documents are created from the template, and the button and associated macro in question will only work on such documents.