A family of Microsoft word processing software products for creating web, email, and print documents.
Let me go out on a limb here and suggest that the key issue is that mail-merge transfers only ASCII.
Word uses high-order characters for things like quotes and apostrophes, so it can produce "curly quotes".
These characters occur in the high-order character-set, way above the range mail merge can transfer (it's a design defect...). For example, the apostrophe in Word is character number 8,217. ASCII tops out at 256.
One possible solution is to go to Word>Preferences>Autocorrect>Auto format as you type and switch OFF "Replace as you type: "Straight quotation marks with "smart quotation marks"".
If you do that, Word will use ASCII quotes (the apostrophe becomes character 39) which will transfer in mail merge.
You can do this after you create the document.
- Go to Word>Preferences>Autocorrect>Auto format as you type and switch OFF "Replace as you type: "Straight quotation marks with "smart quotation marks""
- Open Find and Replace.
- Type a single apostrophe in the Find box and in the Replace box.
- Replace All.
Because you have switched OFF "Replace as you type: "Straight quotation marks with "smart quotation marks"" Word will instantly replace all the curly apostrophes in the document (character number 8217) with straight ones (character 39).
Switch the smart quotes back on after you finish your mail merge.
Hope this helps