Excel hard return import into SQL

Question

I'm importing an Excel file into SQL. I have a two line field with a formula =Q2&CHAR(10)&""&R2. It takes two fields and combines into one field, before importing. Is there a way to import the combined field into SQL so the field shows two lines, instead of one line?

For example, Excel shows:
DAVE
TEST

Import shows as:
DAVE TEST

I would like the SQL memo field to show as two lines.