Bing Ads API access through Azure Portal

Tiana Sweeney 21 Reputation points
2022-10-11T13:11:55.273+00:00

Hi there,

Quick question. The Bing Ads API docs state you should create an app in the Azure Portal to use the API.
Checking the available APIs in the Azure Portal I do not see the Bing Ads API or something similar listed as available APIs to request permissions for.

Is the Bing Ads API enabled by default? And if not, what API should I be selected from the "Request API permissions" overview?

Thanks in advance,

Tiana

Microsoft Advertising API
Microsoft Advertising API
A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.
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  1. Zaid Ashraf 1 Reputation point
    2022-10-17T10:09:36.17+00:00

    Sign in to your account on Bing Webmaster Tools. ...
    Add and verify the site that you want to get information for through the APIs, if not already done.
    Click on Settings button on top right corner and then go to API Access section

    It provides services such as web, image, maps, and video, etc. Bing Ads is the name of their advertising service but recently was renamed 'Microsoft Advertising' in 2019. This is because Microsoft's ads can now serve on Bing, Yahoo, caldaia elettrica MSN, and AOL networks.

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  2. Tiana Sweeney 21 Reputation points
    2023-02-02T13:28:36.6233333+00:00

    Finally got an answer and the API is indeed enabled by default.

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