Thank you for reaching out to us, Researched on your ask, As you are using phone factor technical profile it doesnt have a option to increase the retry attempts, as we are depending on phone factor service to verify the code unlike OTP technical profile has NumRetryAttempts.
if user exceeds number of retry attempts they can abort and start over. If they exceed this number, it means there is something wrong - either a malicious user, or an issue with their mobile carrier. In either case, increasing of retry attempts will not help. In terms of security, fraud protection, and "denial-of-money" protection (each try costs as per SMS/Call flat rate), and Microsoft's own protection, not a good approach to increase the limit here.
Besides, OTP using authenticator app is more reliable and more secure then SMS or phone call. So, no, there are no plans to increase the retry limit for SMS/Call based MFA within Azure AD B2C.
Reference:
https://learn.microsoft.com/en-us/azure/active-directory-b2c/phone-factor-technical-profile#metadata - Phone factor technical profile
https://learn.microsoft.com/en-us/azure/active-directory-b2c/one-time-password-technical-profile - one-time password technical profile
Let me know if you have any further questions, feel free to post back.
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