How To Track Lead Source of "Get it Now" from Microsoft App Store?

Question

How To Track Lead Source of "Get it Now" from Microsoft App Store?

Hi,

 

We have 10 Web Parts Offers listed on Microsoft App Store.

 

Recently, we are receiving many enquiries for few web parts in large number and we are not able to identify the lead source (either from Google Organic Search, or from our Website Landing pages).

 

We would like to know how can we check by adding a UTM source link in different platform.

 

For example, https://appsource.microsoft.com/en-us/product/office/WA200003908/ We want to track from which platform (Our Website / LinkedIn / Facebook ) they have landed on AppSource and clicked on "Get it now" button.

 

This will help us in improving our marketing activities on various platform based on the performance.

 

Thanks

 

Syed Nouman

Digital Marketing Manager

Answer 1

Hello,

Welcome to Microsoft Q&A!

You could take a look at this function: Create a custom app promotion campaign. You could add different custom campaigns to your app's URL so when a customer running Windows 10 clicks a URL that contains a campaign ID, Microsoft associates the click with the corresponding custom campaign and makes this data available to you in the Insights in Partner Center.

Thank you.

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