@ADM ITG
Thank you for your post!
I reached out to my team regarding this issue and we found that B2C does not extend the directory schema, since the schema for B2C lies within the actual policy itself. So if you declare a custom attribute i.e. "ruc", you won't be able to manage it through the GraphAPI. If you'd like to submit a feature request you can do so within our GraphAPI user voice forum.
For more info:
Manage Azure AD B2C user accounts with Microsoft Graph
Update user
Microsoft Graph operations available for Azure AD B2C
If you have any other questions, please let me know.
Thank you for your time and patience throughout this issue.