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Here is a detailed guidance to create a .exe application in ConfigMgr:
https://blog.masteringmdm.com/application-exe-deployment-with-configmgr-sccm-memcm-mecm/
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To deploy a software for Active directory user, we need to enable AD User Discovery first and sync the user to SCCM, then create a user collection and deploy the application to the user collection.
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