It depends if you want APIM to front the API's on two different URL paths or the same.
- The simple way is to declare two API's in APIM that target the same API, then configure each to only accept the right verb, and to be available in each product.
- To front just one API and differentiate through product and Http verb you'll need to write one hell of an APIM policy https://learn.microsoft.com/en-us/azure/api-management/set-backend-service-policy