Is there a Microsoft Azure alternative to GCP Firebase / AWS Amplify ?

Question

For a business case I create a cloud concept for a startup with a cross-platform app.

An MVP should be created as fast as possible, without sacrifizes in data privacy, international scalability and outstanding user experience. It is important that the solution is easy to implement and covers the whole development process.

Firebase from Google and Amplify from AWS are good solutions and fit the requirements.

To complete the picture, I am looking for a Microsoft Azure alternative but couldn't find anything on the web.

Is there a comparable alternative to Firebase / Amplify from Microsoft on Azure?

I've asked this question in the Microsoft Community and they've referred me to this Q&A.
https://answers.microsoft.com/en-us/insider/forum/insider_prog/is-there-a-microsoft-azure-alternative-to-gcp/6befddba-8aee-4959-a411-d66ecd64d85d

Solution-neutral, the following Areas should be covered:

FirebaseAmplifyAzure???BuildAuthenticationyesyes?No-SQL Storageyes, Firestoreyes?Serverless Functionsyes, Cloud Functionsyes, Lamda?Search?Release & monitorusage analyticsyes, Google analyticsyes?performance analyticsyes, Crashlyticsyes?machine learningyesyes?EngageMessagingyes, Cloud Messaging and in-app Messagingyes, SLS?A/B Testingyes??

Answer 1

Yes. “Azure” is Microsoft’s answer to GCP. You’ll find nearly every GCP service has a named Azure counterpart, Microsoft offers a free tier to try them out, and there are guided migration tools if you decide to switch. Point the OP to the comparison table above and they’ll see the equivalents side-by-side.

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Microsoft Azure is Microsoft’s full-stack public cloud platform, so it is the natural alternative to Google Cloud Platform (GCP). Azure offers a similarly broad catalogue of 200 + products and services covering compute, storage, networking, data, AI/ML, DevOps, security, and more—everything you would reach for in GCP has an Azure counterpart, and Microsoft publishes an official cross-walk table to make those one-to-one mappings easy. Below you’ll find the key points (with links) that you can paste into the Microsoft Answers thread.

Azure at a Glance

• What Azure is: Microsoft’s public cloud, available in pay-as-you-go, reserved-instance, and spot-pricing models — exactly the same consumption-based model as GCP. 
• Global footprint: 60 + announced/active regions and 300 + datacentres, giving Azure the widest regional coverage of the “big three” clouds. 
• Catalog size: The Azure portal lists 200 + generally available services (VMs, serverless, Kubernetes, managed databases, analytics, AI, etc.). 
• Free tier: New accounts get a 30-day $200 credit plus 65 + services that are always free up to a monthly threshold. 

Service-by-Service Equivalents

GCP Service	Rough Azure Equivalent(s)	Notes
Compute Engine	Azure Virtual Machines, Azure Container Apps	Same VM families & custom images.
Compute Engine	Azure Virtual Machines, Azure Container Apps	Same VM families & custom images.
Cloud Run / Cloud Functions	Azure Functions, Azure Container Apps	Event-driven/serverless compute.
GKE (Kubernetes)	Azure Kubernetes Service (AKS)	Managed K8s with auto-scaling, ACR integration.
Cloud Storage (GCS)	Azure Blob Storage, Azure Files	Hot/Cool/Archive tiers, object lock, lifecycle Mgmt.
BigQuery	Azure Synapse Analytics, Microsoft Fabric	Serverless SQL pools and Spark.
Cloud SQL	Azure SQL Database, Azure Database for MySQL/PostgreSQL	Fully managed relational DBs.
Pub/Sub	Azure Event Hubs, Service Bus	Streaming or enterprise messaging.

Full official list → “Google Cloud to Azure services comparison”. Google also publishes its own table mapping Azure & AWS back to GCP for reverse look-ups.

Pricing & Cost Considerations

Independent benchmarks show Azure and GCP pricing to be in the same ball-park, with Azure changing on-demand prices ~0.76 times per month versus GCP’s ~0.35 times. Third-party comparisons confirm Azure’s hybrid-use & reserved-instance discounts can swing TCO in Microsoft’s favour, especially for Windows or SQL Server workloads.

Migration & Multicloud Tooling

Need	Azure Tooling / Guidance	Link
Assess VMs & databases in GCP	Azure Migrate discovery & assessment	Tutorial: assess GCP VMs.
Assess VMs & databases in GCP	Azure Migrate discovery & assessment	Tutorial: assess GCP VMs.
Plan the overall move	Cloud Adoption Framework + Well-Architected Review	Step-by-step guide from assessment to cut-over.
Keep both clouds	Azure Arc for multicloud governance, Defender for Cloud for security posture across GCP + Azure.	Docs linked in comparison article.

Why People Choose Azure over GCP

1. Microsoft ecosystem integration – native hooks into Office 365, Entra ID (AAD), and Windows Server licensing discounts. 
2. Regions & data-residency guarantees – more choices for compliance workloads (finance, healthcare, gov). 
3. Hybrid edge-to-cloud story – Azure Stack HCI, Arc-enabled Kubernetes/SQL for organisations that can’t go “all-in” on public cloud. 

GCP-to-Azure service mapping (official table) → https://learn.microsoft.com/azure/architecture/gcp-professional/services Yes. “Azure” is Microsoft’s answer to GCP. You’ll find nearly every GCP service has a named Azure counterpart, Microsoft offers a free tier to try them out, and there are guided migration tools if you decide to switch. Point the OP to the comparison table above and they’ll see the equivalents side-by-side.

---

Microsoft Azure is Microsoft’s full-stack public cloud platform, so it is the natural alternative to Google Cloud Platform (GCP). Azure offers a similarly broad catalogue of 200 + products and services covering compute, storage, networking, data, AI/ML, DevOps, security, and more—everything you would reach for in GCP has an Azure counterpart, and Microsoft publishes an official cross-walk table to make those one-to-one mappings easy. Below you’ll find the key points (with links) that you can paste into the Microsoft Answers thread.

Azure at a Glance

• What Azure is: Microsoft’s public cloud, available in pay-as-you-go, reserved-instance, and spot-pricing models — exactly the same consumption-based model as GCP. 
• Global footprint: 60 + announced/active regions and 300 + datacentres, giving Azure the widest regional coverage of the “big three” clouds. 
• Catalog size: The Azure portal lists 200 + generally available services (VMs, serverless, Kubernetes, managed databases, analytics, AI, etc.). 
• Free tier: New accounts get a 30-day $200 credit plus 65 + services that are always free up to a monthly threshold. 

Service-by-Service Equivalents

GCP Service	Rough Azure Equivalent(s)	Notes
Compute Engine	Azure Virtual Machines, Azure Container Apps	Same VM families & custom images.
Cloud Run / Cloud Functions	Azure Functions, Azure Container Apps	Event-driven/serverless compute.
GKE (Kubernetes)	Azure Kubernetes Service (AKS)	Managed K8s with auto-scaling, ACR integration.
Cloud Storage (GCS)	Azure Blob Storage, Azure Files	Hot/Cool/Archive tiers, object lock, lifecycle Mgmt.
BigQuery	Azure Synapse Analytics, Microsoft Fabric	Serverless SQL pools and Spark.
Cloud SQL	Azure SQL Database, Azure Database for MySQL/PostgreSQL	Fully managed relational DBs.
Pub/Sub	Azure Event Hubs, Service Bus	Streaming or enterprise messaging.

Full official list → “Google Cloud to Azure services comparison”.
Google also publishes its own table mapping Azure & AWS back to GCP for reverse look-ups.

Pricing & Cost Considerations

Independent benchmarks show Azure and GCP pricing to be in the same ball-park, with Azure changing on-demand prices ~0.76 times per month versus GCP’s ~0.35 times. Third-party comparisons confirm Azure’s hybrid-use & reserved-instance discounts can swing TCO in Microsoft’s favour, especially for Windows or SQL Server workloads.

Migration & Multicloud Tooling

Need	Azure Tooling / Guidance	Link
Assess VMs & databases in GCP	Azure Migrate discovery & assessment	Tutorial: assess GCP VMs.
Plan the overall move	Cloud Adoption Framework + Well-Architected Review	Step-by-step guide from assessment to cut-over.
Keep both clouds	Azure Arc for multicloud governance, Defender for Cloud for security posture across GCP + Azure.	Docs linked in comparison article.

Why People Choose Azure over GCP

1. Microsoft ecosystem integration – native hooks into Office 365, Entra ID (AAD), and Windows Server licensing discounts. 
2. Regions & data-residency guarantees – more choices for compliance workloads (finance, healthcare, gov). 
3. Hybrid edge-to-cloud story – Azure Stack HCI, Arc-enabled Kubernetes/SQL for organisations that can’t go “all-in” on public cloud. 

GCP-to-Azure service mapping (official table) → https://learn.microsoft.com/azure/architecture/gcp-professional/services