If I test with a minimal rtf sample like :
{\rtf1\ansi\ansicpg1252\deff0\deflang1033\deflangfe1041{\fonttbl{\f0\froman\fprq2\fcharset0 Times New Roman;}}
\pard\cf1\f0\fs24 This is a test\par
\par
}
I can add a background after the first line,like (16711935 is for Magenta) :
{\rtf1\ansi\ansicpg1252\deff0\deflang1033\deflangfe1041{\fonttbl{\f0\froman\fprq2\fcharset0 Times New Roman;}}
{\*\background {\sn fillColor}{\sv 16711935}}
\pard\cf1\f0\fs24 This is a test\par
\par
}