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Why is Azure AD B2C not being rebranded as Entra ID?

Rinki 26 Reputation points Microsoft Employee
2023-07-21T07:44:07.0966667+00:00

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Microsoft Entra External ID
Microsoft Entra External ID
A modern identity solution for securing access to customer, citizen and partner-facing apps and services. It is the converged platform of Azure AD External Identities B2B and B2C. Replaces Azure Active Directory External Identities.
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  1. Rinki 26 Reputation points Microsoft Employee
    2023-07-21T07:45:37.2733333+00:00

    Microsoft Entra External ID and Azure AD B2C are two separate platforms powered by Evolved Security Token Service (ESTS) and Identity Experience Framework (IEF) respectively. Entra External ID is our new converged platform which is future proof and developer friendly to meet all your identity needs – B2E, B2B and B2C. At the same time, we will still continue to support Azure AD B2C as a separate product offering with no change in SLA, and we’ll continue investments in the product to ensure security, availability, and reliability.

    For more questions visit Microsoft Entra External ID for customers FAQs.

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  2. Q&A Assist
    2023-07-21T07:44:07.0966667+00:00
    AI generated content. This question contains an answer created with AI from Q&A Assist. Learn more

    According to Microsoft's official documentation on frequently asked questions about Microsoft Entra External ID for customers, Microsoft Entra External ID is not a new name for Azure AD B2C. Instead, Microsoft Entra External ID builds on the success of Azure AD B2C technologies but represents the future for customer identity and access management (CIAM) at Microsoft. The new platform serves as the foundation for rapid innovation, features, and capabilities that address use cases across all external users, which includes customers, partners, citizens, and others. Therefore, there is no plan to rebrand Azure AD B2C as Entra ID.

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