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That error means that you did not reach the SQL Server instance you were trying to access. I see that you are trying to access a local default instance. Possible reasons for the failure:
- SQL Server is not running.
- You don't have any local SQL Server instance at all.
- You have an instance, but it is a named instance. For instance, SQL Express by default installs a named instance, SQLEXPRESS, to which you would connect as
.\SQLEXPRESS
- For some reason the protocol Shared Memory is disabled for the instance. You can check this in the SQL Server Configuration Manager.
Since we don't know your environment, we cannot pinpoint exactly what's wrong.