error when trying to reinstall store

Question

I am having issue with the MS Store on Win11.

Store doesn't launch, when I try wsreset.exe, I get "we can't open this 'ms-windows-store' link"

I tried

Get-AppxPackage Microsoft.WindowsStore | Remove-AppxPackage

and

Get-AppXPackage *WindowsStore* -AllUsers | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register "$($_.InstallLocation)\AppXManifest.xml"}

this leads to

Add-AppxPackage : Deployment failed with HRESULT: 0x80073CF6, Package could not be registered.
error 0x80070003: Windows cannot create the AppContainer profile for the
Microsoft.UI.Xaml.2.8_8.2310.30001.0_x64__8wekyb3d8bbwe package.
NOTE: For additional information, look for [ActivityId] 9124ba85-123b-0002-36e0-25913b12da01 in the Event Log or use
the command line Get-AppPackageLog -ActivityID 9124ba85-123b-0002-36e0-25913b12da01
At line:1 char:53
+ ...  | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register "$($_.I ...
+                 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    + CategoryInfo          : WriteError: (C:\Program File...ppXManifest.xml:String) [Add-AppxPackage], IOException
    + FullyQualifiedErrorId : DeploymentError,Microsoft.Windows.Appx.PackageManager.Commands.AddAppxPackageCommand

when I check the log, I get

08/11/2023 12:12:17       401          Deployment Register operation with target volume C: on Package Microsoft.WindowsStore_22309.1401.5.0_neutral_~_8wekyb3d8bbwe from:
                                       (AppxBundleManifest.xml)  failed with error 0x80073CF6. See http://go.microsoft.com/fwlink/?LinkId=235160 for help diagnosing app
                                       deployment issues.
08/11/2023 12:12:17       404          AppX Deployment operation failed for package Microsoft.WindowsStore_22309.1401.5.0_neutral_~_8wekyb3d8bbwe with error 0x80073CF6. The
                                       specific error text for this failure is: error 0x80070003: Windows cannot create the AppContainer profile for the
                                       Microsoft.UI.Xaml.2.8_8.2310.30001.0_x64__8wekyb3d8bbwe package.

help?