@Varma
The section Download the image configuration template simply substitutes the values of your variables into the appropriate sections of the template. You can also modify the template directly with the appropriate values, but the sed commands simply make this easier. Once you have your values in your template you should be able to run the CLI command to Create the Image. If you want to customize the JSON template you can see detailed information in Create an Azure Image Builder Bicep or ARM template JSON template
Hope this helps. Let me know if you still have questions and I will do my best to assist.
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