You cannot "start" SQL Server directly. It is a service and can only be run as such. By default SQL Server should be running all the time (assuming you installed Standard or higher edition). Express may not run by default.
The UX approach is to go to Services (as an admin), scroll down to Microsoft SQL Server and then Start the service. If you want a non-UX approach then start Powershell as an admin (only admins can start services) and run this.
start-service MSSQL
Note that this assumes you are using the default instance name of SQL. If you named your SQL instance then the service name is different. To get the service name do this.
get-service mssql*
The actual SQL instance will be something like MSSQL$instancename
.
If SQL is not configured to auto-start and you need it running all the time then ensure the start type is set to Automatic.