Hi Jeff,
Inside of the VM, using SQL Server Configuration Manager, please confirm and adjust if needed so that it matches below:
In left pane, navigate to and select SQL Server Network Configuration - Protocols for MSSQLSERVER, then in right pane double-click on TCP/IP. Check Protocol and IP Addresses tabs:
Please Restart SQL Server service using services.msc after making and saving any changes to configuration.
Check in command prompt to see if it listening:
Please click Accept Answer and upvote if above was helpful.
Thanks.
-TP