The error message means that you were not able to reach the SQL Server instance you were trying to connect to. There are a number of possible reasons. Here are a few:
- Misspelling the server name.
- SQL Server is not running.
- There is not SQL Server instance at all on the machine.
- There is an instance, but it is a named instance, and it seems you were aiming for a default instance.
- There can be firewalls in the way.
- SQL Server may not be enabled for remote connections.
- DNS errors.
For further assistance, see this troubleshooter.