Hi Don,
Also, checking the requirements of the certificate for Power Pages here: https://learn.microsoft.com/en-us/power-pages/admin/add-custom-domain
The certificate you're importing must be password-protected. By default, when you export an App Service Certificate, it is not password protected. In which case, please use a local tool such as OpenSSL or the Windows Certificates snap-in to import, then export your certificate and be sure to password protect the exported certificate. Then, try uploading that to your Power Pages and see if the certificate will then bind successfully.