Microsoft Click Id

Question

Can anyone tell me where to find Microsoft Click IDs for MS Ads keywords other than Tools>UET Tag>Microsoft Ads Tag>Export data?

Answer 1

Hi Snassnm

Thank you for reaching out to Microsoft Advertising Community Forum! My name is John and I will be assisting you with this query.

I understand that you wanted to know other ways to find the Microsoft Click ID. Please note that this is not available on the reporting interface of your Microsoft advertising account.

msclkid****is generated at ad click time and appended to the landing page URL when auto-tagging of Microsoft Click ID is enabled. It should be stored in a first party cookie and sent along with other UET parameters.

Format: GUID followed by extra byte indicating whether the current value is a new one (unique to that session), as in "cdd4afcccb1c9a4cad9544dd7e5006d5-1".

If you wish to enable the auto-tagging of Microsoft Click ID you can follow these instructions below.

Auto-tagging of Microsoft Click ID

In order to ensure that both URL tracking and conversion tracking are accurate, it's important to review your URL options and enable auto-tagging of Microsoft Click ID (MSCLKID).

1. From the collapsible menu on the left, select All campaigns > Settings > Account level options. If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Settings > Account level options.
2. Select the Add Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking checkbox.
3. Select Save.

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions, please do not hesitate to reach out to our support. You are more than welcome to respond to me in case you have any additional questions.

Kind regards, 

John| Microsoft Advertising Support Specialist | 800-518-5689

Answer 2

Thank you for your help!

I already have Auto-tagging of Click ID checked and need to upload an offline conversion. I know which keyword needs the conversion assigned but to upload the offline conversion I need the msclkid for the Offline Conversions spreadsheet. Where do I find the msclkid for keywords?

Answer 3

Hi Snassnm

Thanks for getting back to me. I see that you wanted to get the MSCLKID for keywords since you will upload an offline conversion.

You need to have 2 things configured **** outside your Microsoft advertising in order to track offline conversions.

1.Your website needs to be able to capture the click IDs sent to the site whenever your customer clicks your ad. You can follow the instructions on this page for reference: Tracking offline conversions (microsoft.com)

2.You need to have a CRM (Customer relations management system) that stores customer data including click IDs.

Once you have the two things mentioned above you can match the click IDs you gathered to your keywords in Microsoft advertising.

Note: MSCLKID is not available on our reports tab.

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions, please do not hesitate to reach out to our support. You are more than welcome to respond to me in case you have any additional questions.

Kind regards, 

John | Microsoft Advertising Support Specialist | 800-518-5689

Answer 4

Hi John, Thanks for your reply. My apologies, but I'm not following why MS Ads won't provide their Click ID directly to it's customer. MS ads creates the click ID from the customer's account. It seems strange that MS Ads won't directly provide the data that they're creating for their customer, especially since this is such a mission critical piece related to optimizing an account.

Answer 5

Hi snassnm

You're welcome!

I would advise to vote for the enablement of click performance report by msclkid. This has already been raised before on our feature suggestion forum. MSCLKID · Community (powerappsportals.com)

If you have any additional questions, please do not hesitate to reach out to our support. You are more than welcome to respond to me in case you have any additional questions.

Kind regards, 

John | Microsoft Advertising Support Specialist | 800-518-5689