According to the screenshot you posted that file is associated with the adware program known as “DealPly” which is considered a PUP (potentially unwanted program). Looks like Kaspersky did what it was supposed to do.
If you have questions about a Kaspersky program you should contact Kaspersky.
Regards…
You may want to review the following - - -
Best Practices for Safe Computing - Prevention of Malware Infection to include the articles on Choosing an Anti-Virus ProgramandSupplementing your Anti-Virus Program with Anti-Malware Tools
http://blog.emsisoft.com/2015/01/27/top-10-ways-pups-sneak-onto-your-computer-and-how-to-avoid-them/