Hello,
After clearing a large amount of data through the delete operation, rebuild or create a new clustered index on the table to rearrange the data pages, which can effectively release the pages used by the table.
But for a table that contains LOB data types (image, ntext, text), SQL Server uses a separate page to store these data. Index rebuilding will not affect them, and you may need to rebuild the table.
Official documents (ntext, text, and image (Transact-SQL)) have stated:
IMPORTANT! ntext, text, and image data types will be removed in a future version of SQL Server. Avoid using these data types in new development work, and plan to modify applications that currently use them. Use nvarchar(max), varchar(max), and varbinary(max) instead.