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Hello Mark,
It looks like there are 2 common issues that cause this error which are discussed in knowledge article 908711.
908711 You receive an "Explicit value must be specified for identity column" error message when you use the replication feature to run an INSERT statement on a table in SQL Server 2005
http://support.microsoft.com/default.aspx?scid=kb;EN-US;908711
After you verify the "not for replication" option, I would then add some type of logging to the database to see if your code or the user is not including the identity column before the record is committed.
Regards,
Dennis