It is possible to link to a bookmarked region of a Word file from Excel (just as you can link to a range of cells in an Excel sheet from Word), but It may not be a very practical way to go about doing things. Links can often spell trouble in Office and
are probably better avoided. I also suspect that linking in this direction is not commonly done, so any problems associated with it may not be well known.
But to do it,
a. In Word, make sure you have saved the Word file. Mine is called c:\a\refintoexcel.docx
a. In Word, select the piece of text you want to appear in Excel.
b. Insert->Bookmark and type a name for the bookmark, e.g. "event1"
c. Edit->Copy
d. In Excel, click in the cell where you want the text to appear
e. click Home tab, the down-arrow below the Paste button, Paste Special...
f. Select Paste Link, then either Text or Unicode text, and click OK
The text should appear in the cell. The cell formula will look something like this:
=Word.Document.12|'c:\a\refintoexcel.docx'!'!event1'
You may find that an additional bookmark called something like "OLE_LINK1" is inserted into the Word file during the process and may be used when you Paste Special. In that case, you can modify the formula to use event1 instead of OLE_LINK1
If you now modify the text of the bookmark in Word, the cell text in Excel should also change.
A problem with bookmarks is that the text in them is very easily damaged or deleted. One way you can get around that in this case would be to put every text you want to reflect in Excel in a Content Control in Word (via Word's Developer tab), set the control's
properties so that the control cannot be deleted, then follow much the same process as above. That appears to work, but again I suspect it is little-used.
The other thing to bear in mind with links is that if you copy these documents to other people, the Word file may have a different path+name and the links in Excel will probably break.