(a) I am not usually satisfied with Excel's guesses at appropriate axis titles and chart title, so I usually start by selecting only the data. That is, instead of selecting E1:K3 in your example, I select F2:K3.
(b) With the data selected, I choose Chart (ribbon) > Insert Chart > Bar (dropdown) > 2-D Bar Clustered Bar, which creates the initial chart.
(c) Since there is only one data series, I select the legend and press the Delete key.
(d) To use the text of column E in your example for titles, with the chart selected, I choose Chart Layout (ribbon) > Chart Title > Title Above Chart. With the chart title selected, I click in the formula bar, type an equal sign =, click cell E1, and press the Return key.
(e) I repeat the steps in (d) for each of the Axis Titles using the text in cells E2 and E3.
These steps work fine for me using U.S. English language & formats in Mac OS X 10.7.5 with Excel 14.4.4.