A family of Microsoft word processing software products for creating web, email, and print documents.
Assuming that there is never more than one cross-reference to a given figure, it is possible (but a lot more work than I'd consider reasonable).
After inserting the cross-reference, insert a bookmark on (or next to) the cross-reference. Then move to the figure, and insert next to it a cross-reference to the bookmark. You can format this second cross-reference to look like a button by selecting it and adding a box border around the text; or you can insert a picture of a button and make that a hyperlink pointing to the bookmark.
Bottom line: Alt+left arrow is a lot simpler.