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Hello Kelly,
Do you want the formatting according to the word "Evening" or based on any "values"?
Please mention the steps on how you are formatting the rows.
If you are going with the "text", create a rule like this:
Under Home tab, click Conditional formatting, New Rule, Select "format only cells that contain" and in the Rule Description, select specific text in the drop down containing and select the 2nd row in E column (=$E$2) and select format to pick the color.
Hope this helps. Let us know if you have any queries.
Thank you.