A family of Microsoft spreadsheet software with tools for analyzing, charting, and communicating data.
Well, you can use a formula like
=IF(A1<TIME(HOUR(NOW()),MINUTE(NOW()),SECOND(NOW())),"Alert!","")
and/or a conditional formatting to color the cell.
But Excel did not auto-update, means did not recalculate the formulas automatically.
So you have to press F9 from time to time to force the calculation.
Most users use that and use the conditional formatting to have a pre-alert, means color the cell yellow e.g. 15 minutes before.
Andreas.