Did you select the column you wanted to apply the formatting to?
Here are some articles on doing conditional formattting
2013- Excel Conditional Formatting with Formulas https://www.myonlinetraininghub.com/excel-condi...
March 6, 2013 by Mynda Treacy
Excel’s Conditional Formatting tool is diverse with loads of built in rules that you simply point and click to use, but I find more often than not that I need to use a formula based rule. I can sympathise if you’ve ever tried to use formulas in your conditional formatting and ended up tearing your hair out in frustration. Thankfully there are only 3 simple rules you need to know. Once you understand these rules you’ll never look back.
5 Excel Conditional Formatting Basics http://chandoo.org/wp/2009/03/13/excel-conditio...
Conditional formatting is your way of telling excel to format all the cells that meet a criteria in a certain way. For eg. you can use conditional formatting to change the font color of all cells with negative values or change background color of cells with duplicate values..
Add, change, find, or clear conditional formats in Excel https://support.office.com/en-us/article/Add-ch...
Use a conditional format to help you visually explore and analyze data, detect critical issues, and identify patterns and trends:
Format cells using a two-color scale Format cells using a three-color scale
Format cells using data bars Format all cells using an icon set
Format only cells that contain text, number, or date or time values
Format only top or bottom ranked values Format only unique or duplicate values
Format only values that are above or below average
Use a formula to determine which cells to format Find cells that have conditional formats
Change conditional formats Clear conditional formats
Learn more about conditional formatting
10 cool ways to use Excel’s conditional formatting feature http://www.techrepublic.com/blog/10things/10-co...
Excel’s conditional formatting feature can do a whole lot more than many people realize. Susan Harkins runs through 10 practical ways to put this tool to work.