Azure DevOPS pipeline powershell task (Start-process)

Question

I am trying to launch cmd.exe with different credentials from powershell using start-process.
It works fine when ran directly on the agent box but using the powershell task from the release pipeline it doesn’t work.

I see info in event viewer stating application popup:cmd.exe - application error. The application was unable to start correctly. Click ok to close the application.

This script works fine with cmd popping up directly on the server.

Please advise. Thanks!