Hi RyanBiggs
Greetings! I am Vijay, an Independent Advisor. I am here to work with you on this problem.
Result of CF should be TRUE for FALSE. For example, the formula which you have given in your post should be
=I12="cooler"
The cell needs to carry your formula IF(I12="cooler","n/a","") which will give the result n/a or blank. Formatting will be provided by CF where formula has to be =I12="cooler"