Hi,
I don't think this is an MSIX packaging issue. If even built‑in apps like Outlook (new) and Microsoft Store show a generic PNG icon in taskbar search, that means the problem is with the Windows icon/thumbnail system, not your app.
Windows Search reuses the same thumbnail/preview infrastructure as File Explorer. When thumbnails/previews are disabled (or the cache is broken), Search often falls back to a generic icon for all packaged apps.
Try checking this:
- Open File Explorer Options -> View.
- Uncheck “Always show icons, never thumbnails”.
- Check “Show thumbnails instead of icons” (and preview handlers if available).
- Apply and sign out/in or reboot.
There is currently no AppxManifest setting or .ico that can override this behavior if the system’s thumbnail/preview features are disabled. MSIX / UWP apps don’t use a single .ico like classic Win32 shortcuts; they use PNG logo assets declared in the manifest, and modern surfaces such as Start and Search pick icons from those assets. Adding a .ico file will not change how Search renders the icon for an MSIX‑packaged app.
Separately, Microsoft’s iconography guidance recommends that apps provide at minimum 16×16, 24×24, 32×32, 48×48, and 256×256 icons so Windows can always scale down from a high‑quality 256px source instead of scaling up a smaller image, which keeps icons crisp across Start, taskbar, and Search surfaces (see App icon construction).
Finally as last resort if this doesn't work, you might have to reset icon cache.
Hope this helps.